The Business Honors Program at the McCombs School of Business wanted to update their current viewbook to reach their audience better. I worked with the program’s designer and academic advisor holding several sessions to figure out what content areas needed to be included. We also held several brainstorming sessions with a freelance designer to come up with the design for the piece. I was also responsible for interviewing students for the student profiles, scheduling photography sessions and creating the content. and managing the project from beginning to end. The final step we took was to use an uncoated stock to give the piece a more scholarly appearance. Below, you will see both the original viewbook and the updated version that we created.
Business Honors Program Brochure (Original)
Business Honors Program Viewbook (Updated)