Web and UX Manager

University Communications, University of Texas at Austin
Marketing Team (9/19-present)

  • Manage web team and all digital projects
  • Responsible for functional specifications, information architecture, content planning, user testing, and UX design on various digital projects, including:
    • Redesign of
    • Launch of new sites including:,,,,
  • Used a variety of methods to obtain user data including analytics reporting, 1:1 usability tests, surveys, and interviews
  • Collaborate and assist marketing teams and developers across campus on UX best practices
  • Work closely with the University’s ITS team of developers on

UX Manager

University Communications, University of Texas at Austin
Digital Strategy and Operations Team (3/19-8/19)

  • Responsible for ensuring all digital properties managed by University Communications maintain UX best practices, meet accessibility standards, and meet audience and stakeholder goals
  • Heuristic Reviews and Information Architecture redesign for University units including: University Compliance Services, Title IX Office, Office for Inclusion and Equity, and Student Emergency Services
  • User testing of homepage redesign with prospective parents and students

Senior IT User Experience Analyst

Austin-Travis County EMS, City of Austin
Business, Analysis, and Research Team (9/12-present)

  • Research and recommend digital platforms for social, surveys, forms, websites, blogs, email newsletters, and collaboration tools based on testing, user feedback, best practices, and industry standards
  • User research including surveys, focus groups, interviews, usability testing, and analytics to inform content and navigation changes to internal and external websites and social media
  • Survey designer for all internal and external surveys
  • User researcher for Communications Scheduling Project
  • User researcher and Project manager for Recruitment Messaging Project
  • Project selected for the 2016 City Manager’s Idea Accelerator: User-Centered Design Playbook + (project deliverables included a User Centered Design Program Skeleton and MVP Design & Testing Playbook for the City of Austin)
  • UX Design and Research Lead building Geodatapusher, a web application for Geospatial Information Systems (GIS) users to easily publish geospatial data
  • Developed Austin-Travis County EMS’s Social Media Strategy and Guidelines to include objectives, audiences, and best practices
  • Implemented messaging strategies for all social media accounts
  • Advisory & Support team member for the Austin Digital Services Discovery Project

Marketing Representative

Austin-Travis County EMS, City of Austin
EMS Marketing and Community Relations (9/11-8/12)

  • Implement messaging strategy and build likes/follows for unused EMS Facebook page and Twitter account
  • Redesign EMS Website to improve navigation, accessibility, and usability with a focus on web content and SEO
  • Implement additional social web usage, including YouTube, MailChimp, Official EMS Blog, Google+, and Flickr
  • Implement HootSuite to allow for analytics and monitoring of Twitter account
  • Work with internal and external partners to create marketing and PR campaign for Hyperthermia awareness including press conference, social media messaging, Facebook app, and web page
  • Design and produce Annual Report
  • Schedule content and update the EMS website, extranet, Facebook, and Twitter on a regular basis
  • Review web and social media analytics to inform marketing and content decisions

Web Promotions Manager

McCombs School of Business, University of Texas at Austin
Marketing, Communications and Public Affairs (9/09-8/11)

  • Develop web strategies and marketing plans for targeted audiences
  • Build McCombs’ online community through marketing and promotions strategies
  • Schedule content for both the McCombs home page and Facebook
  • Ensure branding guidelines are adhered to in both print and online
  • Collect analytics for the McCombs Facebook page, McCombs website, McCombs TODAY news site and Texas Enterprise site and use to make revisions to optimize sites
  • Content developer and navigation strategist for the McCombs website
  • Primary research on audience needs
  • Usability studies on web usage by audiences

Marketing Communications Writer/Account Manager

McCombs School of Business, University of Texas at Austin
Marketing, Communications and Public Affairs (12/07-8/09)

  • Develop strategies and marketing plans for targeted audiences
  • Research and create marketing materials and content (brochures and websites) for accounts
  • Ensure branding guidelines are adhered to in both print and online
  • Account Manager for Undergraduate Program Office, Research Centers and Office of Resource Development
  • Audience research to inform web strategy including navigation, messaging and design
  • Manage material development process including copywriting, photography and design
  • Secondary research on competing programs

New Business Manager

Business Development Department (6/05-11/07)

  • Project manager for all New Business pitches and projects

(Pitches/projects worked on include: BMW of North America,, Hilton Hotels, Chili’s, Frito-Lay,, Nike,, Procter & Gamble, Progressive Insurance, Bacardi, McKinsey & Co., Wal-Mart, Frito-Lay, U.S. Census, Smart Balance, World Market, Best Buy, John Deere and U.S. Air Force)

  • Manage New Business Coordinator and New Business Intern
  • Manage development of all presentation materials with studio team and designers
  • Research and create written content for all materials promoting GSD&M
  • Develop strategies and marketing plans for targeting prospective clients
  • Secondary research and executive summaries on prospective companies and their competitors
  • Develop content for videos promoting GSD&M

Marketing and Promotions Assistant

Texas Student Media, University of Texas at Austin
(part-time, 10/04-6/05)

  • In-House Advertising for Print, Online, Radio and Television
  • Survey development and analysis
  • Press Release Writing
  • Event Planning including Spring and Fall Fashion Show, Parents’ Weekend and Housing Fair
  • Development of promotional materials for advertisers including Print Newsletters and Fashion Show Video


M.S. in Information Studies, May 2014/Focus on Information Architecture, User Experience, and Usability
The University of Texas at Austin
Master’s Report: Preliminary Observations of Government Social Media Use During the Stages of Disaster

M.A. in Advertising, May 2004/Account Planning Focus
The University of Texas at Austin
Coursework in Marketing, Advertising, Design, Integrated Communications Management, Customer Insights, Branding, Research, Account Planning, Theory and Media

B.A. in Sociology, May 2002, Mathematics Minor
Trinity University
Awards: Music Scholarship, Trinity Academic Scholarships

Study Abroad Program in France through Syracuse University
Strasbourg, France, Spring 2001/International Communications, International Business and Public Affairs Focus


  • Drupal, WordPress, and Joomla
  • Microsoft Office, Adobe Creative Suite, various Wireframing and Prototyping software (Adobe XD, InVision, Cacoo, Balsamiq), Survey Monkey, Qualtrics, Optimal Workshop, and Fullstory
  • Research methods used include card sorting, surveys, interviews, focus groups, analytics analysis, and 1:1 usability studies (remote and in-person)
  • Proficiency in Google Analytics, Facebook insights, and Twitter Analytics
  • Proficiency in HTML, basic knowledge CSS