In 2016 we began a project to figure out how to increase and retain staffing for both Field and Communications medics for Austin-Travis County EMS. We used a tool called Insights to capture information.
My role involved building the website, user testing, and assisting with the synthesis process.
November: Team formed, website built, user testing with medics
View Insights Platform Usability Test Plan
December: Field medics and Comm medics provide answers and highlights
January: Synthesize insights, define opportunities for change
We determined there were two strategies for getting the right recruits:
- Make the overall candidate pool bigger and screen out the ones that meet our criteria
- Signal those who meet our criteria and invest energy on them
With those two strategies in mind, the Recruiting Messaging Project began at the beginning of 2017.